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Where it all began
100 All’ora (pronounced: CHEN-to all-OR-ah) was born from a love of driving and the idea that travel can be felt, not just observed.
In Italian, cento all’ora means “one hundred kilometers per hour” — a pace that balances sensation and awareness, where the pleasure of driving and the act of discovering a place exist side by side.
Italy offers countless ways to be explored. We found ourselves drawn to its roads — not as a means of getting somewhere quickly, but as a way of engaging with the country more fully. Roads that wind through landscapes, slip into cities quietly, and lead to places that reveal themselves gradually. Driving becomes more than transportation; it becomes part of how the country is experienced.
100 All’ora brings this approach to life by combining Italy’s most iconic cars, from contemporary supercars to vintage legends, with routes chosen not only for the drive, but for where they lead, and what they allow you to discover along the way.
In Italian, cento all’ora means “one hundred kilometers per hour” — a pace that balances sensation and awareness, where the pleasure of driving and the act of discovering a place exist side by side.
Italy offers countless ways to be explored. We found ourselves drawn to its roads — not as a means of getting somewhere quickly, but as a way of engaging with the country more fully. Roads that wind through landscapes, slip into cities quietly, and lead to places that reveal themselves gradually. Driving becomes more than transportation; it becomes part of how the country is experienced.
100 All’ora brings this approach to life by combining Italy’s most iconic cars, from contemporary supercars to vintage legends, with routes chosen not only for the drive, but for where they lead, and what they allow you to discover along the way.
Gianfranco
For Gianfranco, cars have always been part of everyday life. He grew up within a family deeply rooted in vintage automobiles, where restoring, maintaining, and driving historic cars was second nature.
This upbringing shaped a deeply intuitive relationship with cars — one rooted in admiration, care, and a desire to see them lived with, not simply preserved. At 100 All’ora, Gianfranco brings this sensibility to every journey, sharing a passion for automobiles as cultural objects meant to be experienced, and a hospitality mindset shaped from a lifetime spent welcoming people around them.
This upbringing shaped a deeply intuitive relationship with cars — one rooted in admiration, care, and a desire to see them lived with, not simply preserved. At 100 All’ora, Gianfranco brings this sensibility to every journey, sharing a passion for automobiles as cultural objects meant to be experienced, and a hospitality mindset shaped from a lifetime spent welcoming people around them.
Andrea
Andrea’s relationship with cars began early, guided as much by curiosity as by passion. While still at university, he chose to dedicate his thesis in marketing to Maserati, exploring how heritage, innovation, and brand identity shape the life of an iconic brand.
That way of looking at cars never left him. Over time, it became the lens through which he approached travel itself, where the drive carries meaning beyond getting from one place to another. At 100 All’ora, Andrea shapes the philosophy behind each journey, ensuring that the road is never secondary, but part of the experience.
That way of looking at cars never left him. Over time, it became the lens through which he approached travel itself, where the drive carries meaning beyond getting from one place to another. At 100 All’ora, Andrea shapes the philosophy behind each journey, ensuring that the road is never secondary, but part of the experience.
The people behind the journey
Andrea and Gianfranco founded 100 All’ora in 2016, bringing together more than twenty years of experience each in luxury travel and luxury vehicles. What they share is a belief that driving, at the right pace, can be a way of understanding a place more deeply.