Designed Around
You, Guided by the Road

100 All’ora was born from the belief that the road should matter as much as the destination.

We design driving experiences shaped by the relationship between car, road, and place, across landscapes ranging from open countryside to historic centres.

Each experience is crafted individually, guided by deep local knowledge and an instinct for balance, discretion, and timing. The result is a way of travelling that feels immersive, deliberate, and grounded in a clear sense of place.

100 ALL'ORA

WAYS TO EXPERIENCE THE ROAD

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Where the thrill of driving exceptional cars meets discovery, across iconic and lesser-known roads

End-to-end travel planning and on-the-ground coordination, extending beyond the driving journey

Tailored driving-led events for private celebrations, corporate occasions, and special gatherings

An unhurried day of driving, shaped by tactility, rhythm, and a distinctly Italian sense of place

Guest Feedback

I wanted to propose to my girlfriend in an unforgettable way. I contacted 100allora, and they exceeded all expectations. They didn't just bring a Ferrari, they created a whole story. The route ran along the most picturesque roads of Chianti, with a stop for a private tasting at an estate that only locals know about. The sunset dinner at the castle overlooking the vineyards was organized flawlessly. And at the right moment, I took the ring out of the trunk of the Portofino... Thanks to the team for their attention to every detail. It wasn't a trip, but a ready-made romantic movie where we felt like the main characters.

Federico
Milan

Tuscany by Ferrari Portofino

My husband and I wanted to celebrate our wedding anniversary with a breeze and a drive. 100allora offered us the option of "La Dolce Vita at full speed". The organization was impeccable: we were scheduled so that we could drive through the famous Positano and Ravello serpentines early in the morning, when the roads were almost empty, and could enjoy the power of the Lamborghini to the fullest. They booked us a hotel room with private parking and a restaurant with a terrace directly above the sea. A special delight is the pre—paid toll roads and parking, no stress, just the sea, the sun and the roar of the engine. A real Italian dream, realized by professionals.

Georgia Rome

Amalfi Coast in a Lamborghini Huracan

As a car enthusiast, I dreamed of driving through the Passo Stelvio in a real sports car. 100allora not only provided me with a perfectly prepared Porsche, but also created a technically competent driving route. My personal concierge from the company, a former racer himself, advised the best time to storm the pass and marked the most interesting turns on the map. In addition to the drive, they organized a stop at a historic Alpine hut for lunch and a guided tour of a villa on Como. This trip was the perfect balance of adrenaline driving and deep immersion in culture and nature. For those who appreciate cars and impressions, this is the best service in Italy.

Matteo
Turin

Lake Como and Stelvio in a Porsche

Every 100 All’ora experience begins with a conversation. Tell us what kind of journey you’re imagining, and we’ll take it from there.

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consultation // It's free